Professional, Practical and Creative Packaging is a Must!

Corporate gifts have a way of being forgotten quick and considered junk very fast. A corporate gift usually sounds like an excess supply of promotional items that have no long-term use as such. However, a corporate gift if designed with thoughtful consideration, will be a very effective way to support the growth of your business, strengthening professional relationships and give a distinct identity to your brand.

The worst thing you can do is have too many products with your corporate logo on them as your logo is literally thrown into the receiver's face and these gifts will become impractical.  It will more than likely be thrown in a cupboard and forgotten about.

This is particularly true in the case of Real Estate settlement packs where there is corporate branding on things such as candles, reed diffusers, glassware, cheeseboards and the like.  Who would want to decorate their new home showcasing the corporate logo of their real estate agent?  Think about this carefully!

Corporate gifting is no longer a luxury, but imperative to enhance your company’s recognition and image in the market; namely to create an emotional and positive imagery and reaction to your brand. It not only creates goodwill, but it strengthens relationships which in turn results in more referrals for you.

The worst thing you can do is consider corporate/settlement gifts as an added expense to your business!!! You need to change your mindset here and consider gifting as an investment in your business. If your gifts are thoughtful enough and are different from the run of the mill hamper that everyone does; if your gifts are practical and visually appealing......then they WILL delight your recipients who will sing your praises and ultimately result in brand recognition and referrals.

Don't aim to please with your gift pack - aim to delight your recipient because this gift is most certainly going to be their last memory and impression of you and your business.

Now for the contents.....

Think about how you want to differentiate your business and brand from every other competitor you have.  Let's not forget that there is saturation in every market.

Let's get back to company branding on the gifts. Too much will not impress the recipient; but filling your pack with practical gifts such as candles, reed diffusers and other homewares, chocolates, beverages - these gifts will make an impression.

Another important consideration is showing that you are a supporter of Australian small businesses. Make these Artisan products a focal point in your pack. 

Putting care and thoughtfulness into your gift selection is paramount to its lasting impression.

Here at BIRDIEBOXx, all of our gift boxes are full of high quality Australian artisan products with a focus on small and local businesses. Every one of our suppliers have been carefully sourced by us. We ensure high quality, unique gifts and we love a great story behind every business we source.

We offer carefully selected bespoke luxury gifts for any industry. We specialise in all industries including Corporate, Real Estate, Finance and Building.

This is what we do...and we are very good at doing it.

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